Creative Economy Bandung

Bandung in Summary

What makes Bandung as it is today is no other than the factors of Place, People and Ideas. The geographic position of Bandung gives the city cool mountain climate and hot water springs, which has made it a pleasant place to live. Such Place naturally attracts People to come, and those who stay form a population, whose characters are, more or less, gradually shaped by the Place that provides pleasant spots to gather and encourage conversations. People who are active in such Place would generate Ideas, which would contribute to their living environment and consequently in uence the Place, making it more livable. These three factors intermingle, in uence each other, and determine a city known as Bandung.

CREATIVITY

Bandung’s creative capital lies on its highly energized, contemporary, independent and youthful human resources, who collaborate to undertake community activation in response to real-world problems for increased public welfare and quality of life.

DESIGN

In its widest sense, design incorporates community-led activism and creative ways of thinking, which gives added-value to other creative helds, such as music, media arts, gastronomy, literature, and crafts & folk art.

Bandung Highlights

Bandung, the capital city of West Java Province, is the only capital city in Indonesia that is located on a highland, about 700m above sea level. Therefore the climate of Bandung is generally pleasant, with the temperature between 19°C to 23°C. The area of Bandung used to be a giant lake that was formed by the eruption of Ancient Sunda Volcano about 125,000 years ago. This eruption has formed a habitable crater, surrounded by mountains, that becomes the present Bandung. The natural beauty of Bandung has become known since the beginning of the 19th century, therefore, the city, which was established 203 years ago, has been renowned as The Flower City, Parijs van Java (The Paris of Java), or Europe in The Tropics.

Facts about Bandung

Demographics

Bandung is populated by almost 2,500,000 people (2010), composed of almost an equal percentage of male and female citizens. The population growth is 1.8% per year, forming the density of up to 14,000 people per Hectare. The apparent demographic bonus is presented by the population structure fact that nearly 70% of Bandung citizens are below 40 years of age.

Economics

Based on the Gross Edit Value analysis for sectors/sub sectors in Creative Economy Industries, it can be concluded that Creative Economy is a key factor that determines Bandung’s economic value. The Creative Economy sectors/sub sectors that contribute the most are fashion and craft, while other design sectors, such as architecture and advertising also contribute to the economic value. The challenge that is faced by this positive condition is that the City of Bandung will need to develop a more comprehensive strategy and master plan for its creative economy sectors as one of its targets in the near future.